Here I am… building my business and living life on my terms, with purpose and passion.  But it wasn’t always this way…


A brief career history

For over 10 years I was an employee. I graduated with a Media and Communications degree and jumped straight into a variety of media and publishing roles in South Africa and the UK.

In 2014, I started working at a digital marketing and communications agency. It was a small agency and I found myself wearing many hats: public relations officer, digital designer, digital marketer, content creator and website manager. I learned about html and CSS coding, server management and web development and in 2015, began designing Shopify and WordPress websites.

As an independent-thinking introvert, with a rebellious streak, I was never 100% satisfied in these roles. It felt like I wasn’t living up to my full potential. My creative and adventurous spirit wanted more: more passion, more purpose, more living. I hated petty office politics and micro management. Maybe I had the wrong jobs, but I like to believe I was always meant to go my own way, do my own thing. Can you relate?

How did I find the courage to leave my safe and secure job?

For months, I dreamed of being my own boss, but I was too scared to do anything about it. Then in late 2016, I gave birth to a little girl, Emma. It was the big life change I needed. During maternity leave, I resigned from my job and took the first tentative steps towards starting a web design business. Fast forward a few years… here I am waking up each day feeling inspired that I get to do what I love and help others do the same.

Skills and knowledge

  • Web design and development
  • eCommerce
  • WordPress
  • Shopify
  • Search engine optimisation
  • Website data analytics
  • Marketing strategy
  • Brand strategy, design and communications
  • Photography
  • Coaching and training

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